Publica helps publishers to monetize their ad blocked inventory through video ad reinsertion, circomventing ad blockers and handling automatically the ad delivery.
Monitoring the impact of adblockers on the business : Publica proposes free real time analytics to monitor the use of ad blocking software by the users, with no data limitation.
Recovering the inventory : publishers can recover ads from their own adserver, customize ad pressure to maximise usser engagement, and maximise fill rate with Publica Demand.