The website is your window to the outside world — the very first impression prospective customers get of your business. If your site slips off the first page and appears beyond the second page of Google search results, it might as well not exist. Most users rarely venture past the first page. The longer your business remains absent from search results, the more valuable connections you lose with people actively searching for what you provide. Therefore, being visible at the right time is crucial. You want your business to appear when potential customers are searching with intent — when they’re ready to buy, enquire, or engage with you. That’s what sets successful businesses apart.