Founded in 2006, Plums Lingerie is St Helier's destination for luxury lingerie, swimwear and nightwear. We stock an expertly curated selection of premium European brands — including PrimaDonna, Marie Jo, Aubade and Lise Charmel — chosen for their exceptional quality and craftsmanship. At the heart of our offer is expert bra fitting, helping women find lingerie that truly fits and feels beautiful. Alongside our St Helier boutique, we operate a full e-commerce store serving customers across the UK and beyond. For women who value quality, comfort and confidence — welcome to Plums.